An ideation project for Cartoon Network's Climate Champions campaign involving cute little monster characters that would introduce kids to proper recycling dos and donts on social platforms. Each creature was designed with a purpose in mind and the idea would have been to make them into craft-able and printable give-aways.
The monster designs were drawn and painted on Adobe photoshop using a Wacom Cintiq.
The brief also asked for some expression explorations which was addressed below using simple sketches.
And finally a mockup of what social posts could look like if animated:
Thank you for viewing! Licensed Adobe stock has been used for design purposes.
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